About us 

We believe every child deserves to be taught not only what to know, but how to be. Our purpose is to give schools a coherent, rigorous structure for character education, one that lives inside the curriculum rather than competing with it.

We aim to contribute to the national conversation on character education, and to test our thinking where it matters most: in classrooms, through curriculum that teachers use every day.

Our curriculum was not designed in the abstract. It draws on 13 years of character education work with children, families and communities.

1. 2013

   The work begins

   Our founder begins working with children in India and the UK, using character education to address anti-social behaviour and youth crime.

2. Being The Cure

   A framework takes shape

   The charity Being The Cure develops a pedagogy of heroism, character through story and oracy, refined through its Saturday School for Heroism.

3. Centre for Character Education

   Into the curriculum

   The Centre for Character Education is established to bring that framework into the everyday school curriculum.

4. Today

   Oracy Hero and English Hero

   Oracy Hero is available to schools by invitation. English Hero, the full English curriculum, is in development.

The pedagogy behind our curriculum originated with Being The Cure, a charity whose work with children has developed the Heroism Framework over more than a decade.

• Develop and publish our moral development framework, the Heroic Formula.
• Build curriculum for primary schools: Oracy Hero and English Hero.
• Support teachers with curriculum guidance and professional development.

To talk to us, get in touch.